19 products
Discover Flexibraid®
Explore our exclusive collection of Flexibraid® hats—engineered for the modern traveler. Combining the aesthetic of traditional braids with cutting-edge textile technology, these hats areUPF 50+ certified, water-friendly, and uniquely crush-resistant. Whether you are heading to the coast or a city escape, simply pack them flat in your suitcase; they will bounce back to their original shape on arrival.
Why Flexibraid® is the Choice for Meaningful Escapes
Flexibraid® is a proprietary, high-performance material that bridges the gap between sophisticated style and rugged durability. Unlike traditional straw fibers that can be brittle, Flexibraid® is a synthetic weave designed to be washable and colourfast, ensuring your investment remains vibrant season after season.
Key Performance Features
- Maximum Sun Protection: Every hat is independently tested to meet UPF 50+ standards, effectively blocking 97-98% of harmful UVA and UVB rays to protect your skin from premature aging and long-term damage.
- Packable Technology: Designed for "meaningful escapes," our Flexibraid® hats are completely travel-friendly and can be packed flat without losing their silhouette.
- Adjustable Comfort: Most styles feature our unique Comfy-Fit adjustment system or internal drawstrings, providing a secure and comfortable fit for any head size.
About House of Ord – Cape Town
Founded at the southernmost tip of Africa, House of Ord – Cape Town is inspired by explorers and sun chasers. We carefully select high-quality materials from partners who share our commitment to responsible production and ethical standards. Every piece is thoughtfully made, combining timeless design with craftsmanship that’s built to last.
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